You’re in a normal shop at the gas station, what do you see around you? Magazine, snacks, lip balm, candies, eye-catching gadgets¬- all low priced items strategically placed there for unplanned purchases. it’s the last chance sale before you walk out the door and drive away. During your check out, the cashier asks you to become a part of their loyalty program for the exchange of an email. The incentive is a plus point so you agree. You check your receipt and see a coupon for a discount as you leave the store on your next visit. You’ve just experienced the power of that store’s promotion system and POS marketing. So, keep in mind it works the same way for restaurants.
Customized Promotions
Your POS system can recognize when it’s time to send a promotion. Most customer like a great deal and also identify the customers that are likely to respond. For an example, set a mechanism in your POS software to let you know who likes at the “buy one, Get one” offer. Send the customer another similar promotion at a later time. Check to see who used “Happy Hour Special” and send a similar offer to another client or customer, Who is most likely to respond to those offers, now you have two promotions going on that are customized to the customers.
Royal for Loyal Customers
Customer loyalty promotions are one of the ways to provide incentives to those who frequent your retail and restaurant business, and posvat has one of the best-integrated customer loyalty systems in the industry. If you build the element of surprise in the program then you creating random prize promotions at certain levels of purchases, frequent visits etc. for an example, you might have silver, bronze and gold-tiered levels in your retail shop. Send a notification to let know customers when they might be close to moving up to the loyalty program, by providing incentives more often in a certain time period and to purchase higher priced items.
Targeted Ads
There are the many best place and ways to promote inside your retail store or restaurant. Digital customers display to promote the image of entries or videos, services, products etc. strategically place these at the Portable POS, customer inquiry terminal, end-caps, and even door check-in stations.
Send SMS/Texts and Emails
Do you know 96% of texts are read within three minutes of being sent? Who opt-in to your SMS list your promotions right from your POS system why not text your customers? Track who is using and opening this service with your Electronic POS System. then apply a coupon to customer profile or accounts and surprise them on their next visit.
So, would you like to improve your restaurant or retail store’s customer engagement? We think these simple solutions give you the better idea of what Posvat can do for you when it comes to better customer engagement and treat the “Royal for a Loyal customer”. Give us call today to set up a demo.